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Ronan's report


Wednesday 12 March, 2014

Last week I put todays (extreme) fly rod marketing in the spotlight. After a significant feedback (not only on the board) last week, I now had a look on todays fly line marketing, too.

Since there are much less fly line manufacturers compared to fly rod manufacturers this was done quite quickly. Here are some current advertising statements made by the fly line industry:

RIO fly lines:

"The RIO Gold has a revolutionary taper design that gives incredible loop stability at distance, a unique profile that allows a rod to load at close range and a front taper that delivers perfect presentation of flies between sizes #22 and #2. The RIO Gold is the ultimate all round, floating line for the trout fly fisher. The RIO Gold Tournament version of this line is designed for long distance casting events, and features an extra-long head for maximum distance."

Reminds me quite a bit of the general fly rod marketing. Perfect delivering of small and huge flies at the same time as well as allowing (what ever that means in detail) to load the rod at close range while being made for maximum distance both sounds like a contradiction to me. Anyway I can feel the distance that line brings to all of us! ;)

Airflo fly lines:

"The Super Dri Elite fly line is our 'go-to' trout taper. The standard head length and modest front taper will allow any angler to present a fly with ease at distance with great presentation. This line does it all, great for all aspects of trout fishing."

Sounds great again. No matter what level your casting will be this line does it all for you and you will easily achieve finest presentations on high distance (and of course catch the biggest trout of all). Personally I tend to believe that only very few anglers will ever be able to do so regardless of the fly line they may be using. But hey, I am not a fly line expert - so what do I know? :)

Cortland fly lines:

"The Trout Boss™ is, quite simply, the best trout line we’ve made to date. Designed with a unique weight-forward taper and 64-foot head, the Trout Boss excels at extreme-distance casting. The longer head includes a 25-foot back taper that allows you to carry more line in the air without overpowering your rod – and also maintain better control of your fly line on the water. Featuring our proprietary PST™ coating material for reduced friction through the guides, plus an 18-inch high-floating Dyna-Tip,™ this trout line brings out the very best in medium-fast and fast-action rods."

Now that doesn't sound too bad to me. Even though overpowering the fly rod never comes in by the fly line but the fly caster him/herself. Still am missing quite some more details on the product. I assume this line will not be AFTMA conform since it seems to be made for the stiffer range of fly rods?

Scientific Anglers (SA):

"Floating Specialty Taper: Compound taper, supple coating, low memory. Great all around trout line that excels in short to medium casts, delivers those delicate dry flies. Braided multifilament core, low stiffness, moderate delivery."

Halleluja: Finally that is a serious form of marketing that I really like! Also SA delievers a lot more (proper) information (for all their fly lines). Interestingly though they recommend this line for short to medium and NOT for extreme distance, too. I think, that indeed can be called a FAIR marketing. And it is short and up to the point.

For me SA does the best job in delievering information on their products of all fly rod and fly line manufacturers I had a look at. So it still seems to be possible to keep the leading position in fly fishing industry without such power marketing like we have seen in my front page last week and like we have seen again above.

At least there is some hope left though. :)

I have to sleep a view hours now and then meet with a few Sexyloopers on the venue for the German Fly Festival to make some further plans for the festival.

I wish all of you the very best "self loading" fly rods rigged up with the best "all by itself" fly presenting fly lines and of course a serious take at the end of your line!

All my best

Bernd

p.s.: Thanks for all the fine feedback last week!


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